I noticed that whenever I see the Google logo written in the correct font (Times new roman) it appears somewhat colorful. This is not actually synesthesia, just a normal human side effect of having an associative memory. But when I checked the order of the colors I was perceiving with the actual logo, they were scrambled! My brain remembered to fill in the fact that every letter of the Google logo is either red, blue, yellow, or green, no two adjacent letters are the same color, and there two blue letters and two red letters, while there is only one yellow and one green. this leaves only certain possible combinations that I could have dreamt up. So to test my prediction of the possible set of my predictions my memory would make of the order of the colors in the Google logo, I quickly scribbled out a list of the possibilities and then went back to the text where I originally saw a black and white version of the logo. But, to my surprise, after looking at the real logo moments earlier, my memory of the color order had corrected itself and my perception of the logo was now being rendered with the correct color order. Soon after this eerie surprise, I figured that the experiment would have been impossible anyways, because of the additional component of my memory of the Google logo that states that whatever the order, it doesn't change every time you look at it.
So, I pose an alternate, even more interesting test: If Google were to randomize the order of the colors in their logo within the rules stated above, would anyone notice?
Monday, September 1, 2008
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